Explore Free CIMA Professional Qualification CIMAPRA19-E03-1 Practice Questions for Exam Mastery

A has a portfolio of business units. One of A's units has a total market share of 25% and its largest competitor has a market share of 20%. In the last year the overall market of this business unit has declined by 2%, although its revenues have increased by 12%. following a successful marketing campaign.

According to the BCG matrix. A's business unit would be classified as which of the following?

VW is a Non-Governmental Organisation (NGO) based in Country A, a mature economy. VWs mission is to provide food, agricultural tools and seeds, and low cost housing to the villagers in Country G: a deprived country that is suffenng from the effects of civil war.

VW cannot change its mission nor adopt any strategies that would be incompatible with that mission.

WV depends on funding from the Government of Country A, donations from private organisations, and donations from the general public However, these donations have fallen considerably in recent years due to the environmental factors listed below.

Which THREE of the environmental factors should VW develop strategies to address?

STU is a government funded university in Country V. The senior management team of STU uses the 3 E's approach (Economy. Efficiency and Effectiveness) to evaluate the performance of the university and to set performance measures.

Which of the following measures would be categorised as a measure of the 'Effectiveness' of STU, based upon the 3 E's approach?

GQF is an exclusive fashion retailer. GQF has built its strong name and reputation upon its high price and exclusive image. It has recently attempted to increase sales by expanding into lower-pnced clothing sales in department stores. It has also allowed its name to appear on a number of licensed products such as perfume and watches. Many customers who would not normally purchase GQF products have shown a high level of interest in these lower-priced products and in the last twelve months, sales have increased dramatically GQF's shareholders have expressed their satisfaction with the results.

However, over the same period, sales of its high priced, exclusive branded goods have fallen as some of its traditional, loyal customers have become disillusioned by the lack of exclusivity of the GQF brand.

Which of the following criteria have been achieved by the strategy adopted by GQF?

The Chief Executive Officer (CEO) of Company Y has recently attended a series of presentations on the six key roles that the World Economic Forum (WEF) recommend organisations fulfil in order to succeed in the digital age.

The CEO is particularly interested in changing the focus of Y from a five year, to a one year planning cycle, with more focus on experimentation and less focus on long-term planning.

Which of the six roles suggested by the WEF is the CEO particularly interested in?